Everyone loves a parade and it’s a great way to make your organization be known in your community. However, learn the do’s, don’ts and downright wrongs for parade handouts.
Our AWANA starts up soon and over the summer my husband and I put together some parade handouts for the annual 4th of July parade in our town. Parades are all throughout the year and they are a great way to highlight your church’s or organizations activities. However, with so many in parades they are likely to get lost in the sea of Tootsie Rolls and Laffy Taffys.
A group of us handed out cards with the AWANA information on them as well as candy. Every kid loves candy and we enjoyed seeing people in our community and inviting them to our kid’s club. There are some tricks to parade handouts. I have some do’s and don’ts for getting your information out in a parade. Yes, there are some don’ts. At least, in our opinion.
Parade Handouts Etiquette
:: Always make sure you include cards with the information you want them to know on it. Just a float won’t cut it. They won’t remember the sign on the whale on the back of the float. They really won’t. Make sure your info is clear with a number to contact.
:: Pass out candy, a treat, a Frisbee, something to make them want to look into the bag. I always take candy, put it in a Ziplock bag and put the cards inside the bags.
:: Make sure you have kids with you. Kids want to see other kids who enjoy this program. If they (the kids) are smiling and having fun, then the VBS, AWANA’s, etc has to fun too, right?
:: Don’t throw frozen ice pops. I know people want to get away from candy, but by the time they get halfway down the parade route they started to melt. Then when they are thrown, they break. Unfortunately the mom didn’t know they broke and stuck them in her child’s bag. They get to the car and the child excitedly opens the candy bag, just to see their ice pop melted all over their candy bag. They start to cry. Mom gets upset and your cards get thrown in the garbage. Just trust me on this one.
:: Don’t toss out plain Tootsie Rolls. Tootsie Rolls are the candy of parades and everyone passes them out. That’s why after parades you see 3409 of them in the streets. Find something original and fun. Stand out.
:: Don’t let the person driving the float speed up and slow down. The walkers will not appreciate that. Not to mention, as you are sprinting to catch up with the driver, you miss all the moms in the last three blocks. Slow and steady wins the parade.
:: Don’t look miserable. I know, it may be 100* or be -15* but share your information with a smile. If you can’t do that, stay home. Have fun and look joyful! After all, everyone is there for a great time.
:: Don’t let someone show up less than presentable. Remember, they are representing the organization in which you are advertising. Look the part, act the part.